My Ideal Team Roles

Creative Director

The creative director manages the direction and vision of the UX team. They will set a bar for expectations on what the team designs and creates for Wings as an organization. The creative director sets a tone for design culture to grow and retain talent.

UX Designer

The UX designer makes the bones of the structure of a website. It is this expertise that focuses on members and their experience with Wings in an online setting. Their objective is to push for good experiences for the member to build trust between them and Wings.

UI Designer

The UI designer makes the interface between the product and the user including the various interactions that underpin the design. Their job is to create visually beautiful and consistent designs that drives trust between the user and Wings.

Content Strategist

The content strategist leads a website’s content focus, starting with content as a skeleton around which a design is built. They will work with designers to create a plan for content on the web that will increase usability throughout Wings products.

Usability Tester

The usability tester drives a UX practice that makes informed decisions. Testing designs for Wings is important to inform designers if their design assumptions are valid or not.

Researcher

The researcher drives a design based on user research and a wider understanding of the benefits of design research. The researcher can help inform not only designs, but other design items like personas.

  • Current trends

  • Competitors

  • Psychology

  • Design principles

  • Google analytics

  • Qualitative vs Quantitative data

Questions they might ask:

  • Who are our users

  • What problems are they facing

  • How are they going to use the website

Research methods:

  • Surveys

  • Focus groups

  • Usability sessions

  • Interviews

  • Books

  • Articles

  • Published research

Front-End Developer

The front-end developer is specialized in a design eye that can refine and sharpen developed code to reflect the design accurately.

Interns

Interns will learn from each specialty to become a well rounded UX professional while working towards their degree.

Adrienne